Wednesday, August 18, 2010

2010 Jason Clay on how big brands can help save biodiversity

Considering that just 100 companies control as much as 25% of the trade of the top 15 commodities with the maximum environmental footprint, sustainability has become a 'pre-competitive issue' on which these companies must co-operate to evolve and enforce best-practices and standards, thereby pushing producers to adopt more sustainable practices faster than consumers and NGOs alone can.

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