Tuesday, January 25, 2011

2011 Thomas Goetz: It's time to redesign medical data

Healthcare delivery is not just about conveying information  to people, but convincing them to make  behavioral changes and aiding decision-making, for example by replacing illegible fine-print drug information sheets with a  compact 'Drug Facts' box in ads; and making lab reports more readable and actionable with full-colour graphic summaries, inbuilt glossaries and suggested followups.

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